NASCAR Sponsors

NASCAR is nearly as famous for its sponsors as it is for the cars that race around the regulation tracks.
It costs a pretty bundle to front a winning NASCAR team, and some iconic companies have sponsored
teams, drivers, cars and races in the national stock car racing’s storied history. Here’s a look at some of
the best known NASCAR sponsors and what makes them so famous.

STP

STP is nearly synonymous with NASCAR, and their sponsorship deal with Richard Petty in 1972 was
historic in many ways. It set the standard for corporate sponsorships of winning teams that continues
to this day. The company famous for supercharging gas for driving has sponsored many of the most
winning drivers since 1974, when Richard Petty won his fifth NASCAR championship wearing the oval
red, white and blue logo. The famous #43 car is a fixture on the NASCAR circuit. In 2011, STP returned to
NASCAR in a big way with title sponsorship of the Sprint Cup NASCAR races at Chicagoland and Kansas
Speedway.

Lowe’s

The champion in home maintenance and construction is also a mainstay on the NASCAR circuit. Famous
NASCAR sponsor Lowe’s is one of the most high-profile sponsors of the modern decade. Lowe’s
has captured five championships and 62 wins with Jimmie Johnson, and has extended its NASCAR
sponsorship of the HMS team through 2015.

Budweiser

The King of Beers is also an acknowledged king of the NASCAR circuit. Budweiser sponsored Dale
Earnhardt Jr. for his first eight racing seasons, and has been a team sponsor since 1983. In 1985, the
Budweiser-sponsored team won the title with Darrell Waltrip. The beer distributor has also backed
Daytona International Speedway since 1979.

Miller Lite

Miller Lite will always be No. 2, thanks to its association with NASCAR series champion Brad Keselowski.
The iconic beer distributor sponsored Keselowski for more than two decades.

DuPont

For nearly two decades, DuPont sponsored driver Jeff Gordon, one of the sport’s most transcendent
drivers. Gordon’s top-notch crew, the Rainbow Warriors, made DuPont one of the highest profiles
sponsors in NASCAR history.

Nextel/Sprint

Nextel took over sponsorship of NASCAR’s signature racing series in 2003 from R.J. Reynolds, which
sponsored the Winston Cup from 1971 to 2003. When Sprint acquired Nextel, the sponsorship
continued and NASCAR’s top racing series became known as the Sprint Cup Series.

Other Notable NASCAR Sponsors

Companies who choose to sponsor NASCAR drivers or the sport itself are getting one of the best
advertising buys available because NASCAR fans translate their loyalty for favorite drivers to brand
loyalty for sponsors. That may explain why there have also been some very unlikely NASCAR sponsors
over the years. Some of the goofiest NASCAR sponsors include:

Kim Kardashian Fragrance

Sponosred: Mike Bliss, driving a pink car. Results: Bliss hit the wall and took 40th place in a March 2010
race.

Lovable Bras

Sponsored: Tammy Jo Kirk in 1997’s Camping World Truck Series. Results: Kirk’s top finishing spot was
#11.

Current NASCAR Sponsors by Driver

Driver Name

A.J. ALLMENDINGER | #51 | Chevrolet | Phoenix Construction | Phoenix Racing

Aric ALMIROLA | #43 | Ford | Smithfield Foods/US Air Force | Richard Petty Motorsports

Austin DILLON | #33 | Chevrolet | Honey Nut Cheerios | Richard Childress Racing

Bobby LABONTE | #47 | Toyota | Bush’s Baked Beans | JTG Daugherty Racing

Brad KESELOWSKI | #2 | Ford | Miller Lite | Penske Racing

Brendan GAUGHAN | #33 | Chevrolet | South Point Casino | Richard Childress Racing

Car #

Car Make

Primary Sponsor

Team/Owner

Brian VICKERS | #55 | Toyota | Aaron’s Dream Machine | Michael Waltrip Racing

Carl EDWARDS | #99 | Ford | Fastenal | Roush Fenway Racing

Casey MEARS | #13 | Toyota | GEICO | Germain Racing

Clint BOWYER | #15 | Toyota | Five Hour Energy Drink | Michael Waltrip Racing

Cole WHITT | #33 | Chevrolet | Link-Belt | Circle Sport

Dale EARNHARDT JR. | #88 | Chevrolet | Army National Guard | Hendrick Motorsports

Danica PATRICK | #10 | Chevrolet | GoDaddy.com | Stewart-Haas Racing

Dave BLANEY | #7 | Chevrolet | Tommy Baldwin Racing | Tommy Baldwin Racing

David GILLILAND | #38 | Ford | Taco Bell | Front Row Motorsports

David RAGAN | #34 | Ford | Peanut Patch | Front Row Motorsports

David REUTIMANN | #83 | Toyota | Burger King | BK Racing

David STREMME | #30 | Toyota | Swan Energy | Triad Racing Technologies

Denny HAMLIN | #11 | Toyota | FedEx | Joe Gibbs Racing

Elliott SADLER | #19 | Ford | Stanley | Richard Petty Motorsports

Greg BIFFLE | #16 | Ford | 3M | Roush Fenway Racing

J.J. YELEY | #37 | Chevrolet | Max Q Motorsports | Max Q Motorsports

Jamie MCMURRAY | #1 | Chevrolet | McDonalds | Earnhardt Ganassi Racing

Jeff BURTON | #31 | Chevrolet | Caterpillar | Richard Childress Racing

Jeff GORDON | #24 | Chevrolet | Drive to End Hunger | Hendrick Motorsports

Jimmie JOHNSON | #48 | Chevrolet | Lowe’s | Hendrick Motorsports

Joe NEMECHEK | #87 | Toyota | AM FM Energy | NEMCO Motorsports

Joey LOGANO | #22 | Ford | Shell-Pennzoil | Penske Racing

John ANDRETTI | #34 | Ford | Window World Cares | TriStar Motorsports

Josh WISE | #26 | Ford | MDS Transport | Front Row Motorsports

Juan MONTOYA | #42 | Chevrolet | Target | Earnhardt Ganassi Racing

Kasey KAHNE | #5 | Chevrolet | Farmers Insurance | Hendrick Motorsports

Ken SCHRADER | #32 | Ford | Federated Auto Parts | FAS Lane Racing

Kevin HARVICK | #29 | Chevrolet | Budweiser | Richard Childress Racing

Kurt BUSCH | #78 | Chevrolet | Furniture Row | Furniture Row Racing

Kyle BUSCH | #18 | Toyota | M&M’s | Joe Gibbs Racing

Landon CASSILL | #64 | Toyota | Little Joe’s Autos | Gunselman Motorsports

Marcos AMBROSE | #9 | Ford | Stanley Black & Decker | Richard Petty Motorsports

Mark MARTIN | #55 | Toyota | Aaron’s Dream Machine | Michael Waltrip Racing

Martin TRUEX JR. | #56 | Toyota | NAPA Auto Parts | Michael Waltrip Racing

Matt KENSETH | #20 | Toyota | Home Depot/Dollar General | Joe Gibbs Racing

Michael MCDOWELL | #98 | Ford | K-Love | Phil Parsons Racing

Michael WALTRIP | #55 | Toyota | Aaron’s Dream Machine | Michael Waltrip Racing

Mike BLISS | #19 | Toyota | Humphrey Smith Racing | Humphrey Smith Racing

Mike OLSEN | #32 | Ford | North Country Ford | FAS Lane Racing

Mike SKINNER | #70 | Chevrolet | TRG Motorsports | TRG Motorsports

Paul MENARD | #27 | Chevrolet | Menards | Richard Childress Racing

Reed SORENSON | #83 | Toyota | Red Bull | Team Red Bull

Regan SMITH | #51 | Chevrolet | Phoenix Racing | Phoenix Racing

Ricky STENHOUSE JR. | #17 | Ford | Best Buy | Roush Fenway Racing

Robby GORDON | #7 | Dodge | SPEED Energy Drink | Robby Gordon Motorsports

Robert RICHARDSON JR. | #23 | Chevrolet | R3 Motorsports | R3 Motorsports

Ryan NEWMAN | #39 | Chevrolet | Quicken Loans | Stewart-Haas Racing

Sam HORNISH JR. | #12 | Ford | SKF | Penske Racing

Scott RIGGS | #81 | Ford | Whitney Motorsports | Whitney Motorsports

Scott SPEED | #95 | Ford | Leavine Family Racing | Leavine Family Racing

Stephen LEICHT | #33 | Chevrolet | Link-Belt | Circle Sport

T.J. BELL | #50 | Toyota | Green Smoke | Joe Falk Motorsports

Terry LABONTE | #32 | Ford | FAS Lane Racing | FAS Lane Racing

Timmy HILL | #37 | Ford | Poynt.com | Rick Ware Racing

Tony RAINES | #34 | Ford | A&W All American Food | Front Row Motorsports

Tony STEWART | #14 | Chevrolet | Bass Pro Shops | Stewart-Haas Racing

Travis KVAPIL | #93 | Toyota | Burger King | BK Racing

Trevor BAYNE | #21 | Ford | Motorcraft | Wood Brothers Racing

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